Body Language Essay -- Papers Communication Physical Essays

Body Language 1.1 What is Body Language? Body Language is the unspoken communication that goes on in every Face-to-Face conversation with another person. It tells you their true feelings towards you and how well your words are being received. Between 50% of our message is communicated through our Body Language 40 % tone of our voices and 10% only are our words. Your ability to read and understand another person's Body Language can mean the difference between making a great impression or a very bad one! Reading someone body language can help you in a job interview, that meeting, or special date! Every one of us has experienced the feeling of like this person and not dislike that person but without necessarily knowing why. There was something about them. We often refer to this as a hunch or gut feeling, two descriptions directly relating to our own body's physiological reaction. Everyone has experienced the feeling that they have just been lied to, haven't they? We all here during a conversation have experienced the feeling that someone is lying to us. The words of the conversation probably weren't what we noticed as a direct lie. It was more likely to be the body movements that showed he is lying to us. Darting eyes, palms not visible, shifting from one foot to another, hand covering mouth or fingers tugging at the ear are clues. All the clues are there. Our subconscious picks them up, and if we're lucky enough to be perceptive, decodes them and tells us that the words and gestures don't match! Whenever there is a conflict between the words that someone says and their body signals and movem... ... non-verbal indication that you are both thinking along the same lines. It's not always this obvious...Body positioning The easy way to tell whether the person you're talking to is enjoying the conversation: The person is standing facing you with their body and feet pointing towards you and mirroring your positions. The tell-tale signs that someone's feeling uncomfortable or not enjoying the conversation: The person's head is turned towards you and appears engaged in the conversation - smiling, nodding etc, but their body and feet are pointing away from you. If someone's body is turned away from you it will be facing the place where they'd rather be. If they're pointed towards another person or the exit then it's time to terminate the conversation or do something to attract their full attention.

Global Beer Market Trends Essay

At the turn of the century, the top 10 brewers accounted for just over one-third of global beer sales volumes. The past decade has seen a rapid consolidation, resulting in the top four brewers – Anheuser-Busch InBev, SABMiller, Heineken and Carlsberg – accounting for almost 50% of beer sales volumes and up to 75% of the global profit pool2. Consolidation has continued in the past 12 months with further transactions in Mexico and China. As the pace of consolidation slows in the future, organic volume growth is expected to come from developing markets along with value creation opportunities in developed markets. Alcohol trends Category trends show a dichotomy between developing and developed beer markets. With incomes rising in emerging markets, consumers have shifted from informal, often commoditised, unregulated forms of alcohol to aspirational, attractively branded and safer beer products. The period from 1999 to 2008 saw commercially produced beer increasing its share of total alcohol consumption in emerging markets by over 800 bps from 32. 8% in 1999 to 41. 2% in 2008 on a pure alcohol basis. The same period saw a moderate decline in developed markets to 35. 2% in 2008. The economic crisis caused an overall downturn in 2009 – one that was further exacerbated by government fiscal pressures leading to increases in beer excise and other taxation in order to raise funds. The consequent consumer price increases have constrained beer volume growth while favouring unregulated forms of alcohol. As the global economy improves, rising incomes continue to be a significant factor in developing beer markets as the category grows at the expense of illicit, high-alcohol spirits. In Africa, Latin America and Asia in particular, the rise in consumption is closely correlated to population and income growth3. Beer growth trends Over the past five years the beer category has maintained a compound average growth rate (CAGR) of 3. 5% globally. However, this reflects two very different pictures in emerging and developed markets with emerging markets growing at an average rate of 6. 8% while developed markets declined by 3. 4%. The largest contributors to this growth have been China (now the world’s largest beer market), Africa and Eastern Europe. Given the economic pressures, total global beer consumption grew by less than 1% in 2009. That said, strong growth trends continued in some key emerging markets. China recorded an increase of over 7%, despite being hampered by heavy snow and wet weather that affected consumer demand. Africa experienced robust growth of 4%, driven by Angola, DR Congo, Mozambique and Nigeria. In Eastern Europe, certain beer markets contracted in 2009 as rising unemployment and declining on-premise consumption halted growth. Regulatory challenges created further headwinds in markets such as Russia and the beer market there declined 6% as a result. Macroeconomic indicators improved in some markets in the last three months of 2009. However, the drivers of beer consumption such as falling unemployment and rising consumption expenditure are expected to lag behind the recoveries in GDP. North America, hit hard in 2009 by high unemployment, particularly among men of beer-drinking age, is expected to see only slight growth. Globally, the beer market is expected to grow by 1. 5% in 2010, led by a continuing strong performance in Asia, Africa and Latin America. China is expected to grow by 6. 5%, Africa by 3. 1% and Latin America by almost 3%. Western Europe is expected to continue the trend of declining beer volumes, driven by a shift in consumption to other beverages and the decline of on-premise consumption. Looking further ahead to 2014, the top 15 growth markets are forecast to deliver compounded annual growth of 3%. China is expected to account for more than 45% of this growth with the USA, Vietnam, Brazil, Ukraine, Russia, Mexico and Peru making up most of the balance. Beer segment trends Across consumer goods sectors in general, the trend towards premiumisation accelerated in the past decade but slowed in the last 18 months as economic conditions worsened and consumers reverted to mainstream and economy segments. As economies improve, the trend towards premium will resume as consumers become more willing to pay for authentic, more image-oriented brands that reflect their socio-economic and lifestyle aspirations. The premiumisation trend has not altered the fact that beer remains very much a local beverage in terms of both production and consumer brand preferences. International brands account for just over 6% of the world’s beer consumption and this proportion has changed little over the last 10 years. Rather, what has happened is that urbanisation and a growing middle class in emerging markets have led to the growth of local premium brands. These offer premium packaging, positioning and variety, but are sold at a price accessible to many more consumers than international imported products. The resulting scale and higher profit margins make this a very attractive industry segment. 1. All data sourced from Canadean unless otherwise noted. 2. BofAMerrilLynch report: Investing in Global Brewers 19 April 2010. Canadean, Internal analysis. Principal risks The principal risks facing the group, which have been considered by the board, are detailed below. The group’s well-developed risk management process is detailed in the corporate governance section of the Annual Report and our financial risks are discussed in the Chief Financial Officer’s review and in note 22 to the consolidated financial statements. Risk: Industry consolidation Context? The global brewing industry is expected to continue to consolidate, albeit more slowly, creating opportunities to enter attractive growth markets and realise synergy benefits from integration and to leverage global scale. Risk? Failure to participate in value-adding transactions; overpaying for a transaction; and failure to implement integration plans successfully after transactions are completed. Possible impact? Lower growth rate, profitability and financial returns. Mitigation 3. Potential transactions are subject to rigorous analysis. Only opportunities with potential to create value are pursued. 4. Proven integration processes, procedures and practices are applied to deliver expected returns. 5. Activities to deliver synergies and leverage scale are in place, monitored closely and continuously enhanced. Associated strategic priorities * Creating a balanced and attractive global spread of businesses. * Constantly raising the profitability of local businesses, sustainably Risk: Change in consumer preferences Context? Consumer tastes and behaviours are constantly evolving and competitor activity is increasing and becoming more sophisticated. Strong brand portfolios together with excellence in marketing and sales execution are required if we are to meet consumer, shopper and customer needs. Risk? Failure to ensure the attractiveness of our brands; failure to continuously improve our marketing and related sales capability to deliver consumer relevant propositions. Possible impact? Market positions come under pressure, lower volume growth rates and profitability. Mitigation 6. Ongoing focus on building our marketing and sales capabilities through continued roll-out and enhancement of the SABMiller Marketing Way. 7. Ensuring that our brand equities remain strong through relevant innovation and compelling marketing programmes. 8. Ongoing evaluation of our brand portfolios in every market to ensure that they target current and future opportunities for profitable growth. Associated strategic priorities * Developing strong, relevant brand portfolios that win in the local market. * Constantly raising the profitability of local businesses, sustainably. * Leveraging our skills and global scale. Risk: Management capability impairment Context? We believe that our people are our enduring advantage. It is essential therefore that we identify, develop and retain global management capability. Risk? Failure to develop and maintain a sufficient cadre of talented management. Possible impact? Potential lower long-term profitable growth. Mitigation 9. Effective and well-developed strategic people resourcing and talent management processes. 10. A strong culture of accountability, empowerment and personal development. 11. Standardisation of key processes and best practices across the group through the roll-out of the SABMiller Ways. Associated strategic priorities * Developing strong, relevant brand portfolios that win in the local market. * Constantly raising the profitability of local businesses, sustainably. * Leveraging our skills and global scale. Risk: Regulatory changes Context ? The alcohol industry is coming under increasing pressure from regulators, NGOs and tax authorities as the debate over alcohol consumption continues in many markets. Risk? Regulation places increasing restrictions on pricing (including tax), availability and marketing of beer and drives changes in consumption behaviour. Possible impact? Lower profitability growth and reduced contribution to local communities in some countries. Mitigation 12. Rigorous adherence to the principle of self-regulation backed by appropriate policies and management review. 13. Constructive engagement with government and all external stakeholders on alcohol-related issues. 14. Investment to improve the economic and social impact of our businesses in local communities and working in partnership with governments and NGOs. Associated strategic priorities * Creating a balanced and attractive global spread of businesses. * Developing strong, relevant brand portfolios that win in the local market. * Constantly raising the profitability of local businesses, sustainably. * Risk: Raw material volatility * Context ? Recent volatility in the supply and pricing in some of our key raw materials. * Risk? Failure to obtain an adequate supply of brewing and packaging raw materials at competitive prices. * Possible impact? Lower profitability and occasional supply disruption. Mitigation 15. Contractual agreements with suppliers covering multiple time horizons, combined with an active hedging programme. 16. Programmes to support development of local sourcing for certain key commodities, such as barley, in Africa, India and Latin America. Associated strategic priorities * Constantly raising the profitability of local businesses, sustainably. * Leveraging our skills and global scale. * Risk: Economic environment * Context ? Recent global recession with weak GDP growth projected in 2010. Uncertain economic growth and rising unemployment have resulted in weak consumer demand which has, in some cases, been compounded by currency weakness. * Risk? Our marketing, operating and financial responses may not be timely or adequate to respond to changing consumer demand. * Possible impact? Lower short-term growth rates and profitability. Mitigation 17. Actions to restructure operations in certain countries to reflect current or expected deterioration in local economic conditions. 18. Maintaining and extending our local industry leadership positions through appropriate investments in our brands, focus on local execution and development of commercial capability. 19. Increased emphasis on cash flow management. Associated strategic priorities * Creating a balanced and attractive global spread of businesses. * Developing strong, relevant brand portfolios that win in the local market. * Constantly raising the profitability of local businesses, sustainably. * Risk: Delivering transformation * Context ? The group has begun executing a major business capability programme that will simplify processes, reduce costs and allow local management teams to enhance focus on their markets. * Risk? Failure to execute and derive benefits from the projects currently under way. Mitigation 20. Senior leadership closely involved in monitoring progress and in making key decisions. 21. Rigorous programme management and governance processes with dedicated resources. Associated strategic priorities * Constantly raising the profitability of local businesses, sustainably. * Leveraging our skills and global scale. * * Possible impact? Increased project costs, business disruption and reduced competitive advantage in the medium term.

Tesco Customer Services And Meeting The Needs And...

In this assignment I am going to produce report which identifying the expectation of client for my chosen organisation which Tesco and I will link the expectation of client to the organisation and the method they use to provide the Services and meeting the needs and expectation of the customers. How the organisation provides customer services. Tesco is worldwide organisation which is well known in providing services to their customers, the organisation is been operating since the early 1924 providing services to consumers. Tesco provide their services to its customers, there are many type of services that Tesco provides to its customers which are fast services it s called the 24 hours services which is aimed at customers who don t have enough time to shop around as they work at night and sleep throughout the day so their time is limited so this a huge services that Tesco are providing to its customers. â€Å"Three million Britons are working night shifts – and endangering their health† The Newspaper Independent has published an article which confirming that 3 million employees in the United Kingdom are working night time. The 24/7 hours services that Tesco provides is a great innovation that they introduce which is also beneficial for the customers who are working night as they don t have time to go for grocery shopping so Tesco has introduced a services which is called the 247 services for its customers this shows how Tesco are thinking ahead from their competitors andShow MoreRelatedTesco - Customer Service Essay1619 Words   |  7 PagesTesco Ââ€" Customer service Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage. Todays world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitorsRead More Tescos Customer Service Essay1603 Words   |  7 PagesTescos Customer Service Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage. Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitorsRead MoreThe Stakeholders Of The Business1367 Words   |  6 Pages(individuals and groups) who have an interest in and influence on the business and the way it operates. Customers Interests and expectations of Tesco Customers want to have a good shopping trip experience when they visit Tesco. They also want to operate fairly and honestly within Tesco stores. Tesco aims to provide a good choice of products, including sustainable, healthy and affordable options. Customers want to be welcomed into Tesco’s and they want the best quality things for the best prices. The mostRead MoreThe Macro And Micro And Macro Factors Influence Marketing Decision Process Of Tesco1101 Words   |  5 Pages Tesco carries out an environmental scanning process frequently to figure out all those business concerns and address them in order to remain competitive, and market force. Tesco has carried out an environmental scanning process for the business plan without doing such delineated process of scanning the environment, they would not be here today not being a multinational store. 1.1. Show the macro and micro and macro factors influence marketing decision process of Tesco. 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This indicates that many firms nowadays always attempt to identify customer needs and concentrate its production and strategies on customer demand in order to survive in the market. This essay will firstly clarify the reasons behind the trend, whichRead Morebusne1365 Words   |  6 PagesDue 7/02/2014 Aim The aim of this report is to analysis a case study about an organization called Tesco. In this analysis, I will discuss the purpose of the key business function in the organization. Furthermore, I will analyze the power-grid interest of Tesco’s stakeholder. In addition, I will analyze the key issue in the managing stakeholder. Finally, I will show a SWOT analysis of Tesco. Introduction The business industry is getting wider and competitive. According to HannaganRead MoreOperations Management in Tesco1597 Words   |  7 Pagesoperations in the production of goods and/or services. It includes the responsibility of ensuring that business operations are efficient by using as few resources as needed, and effective in terms of meeting customer requirements. It is concerned with managing the process that converts inputs in the forms of materials, labour, and energy into outputs in the form of goods and/or services. ‘Operations management is about how organizations produce goods and services. Everything you wear, eat, sit on, useRead MoreFunctions Of Operations Management At Tesco Plc3232 Words   |  13 Pagesof the resources at its disposal and by ensuing that its customers receive goods or services with highest level of values. Operations management functions as a strategic link between consumers and the senior management team with a view to meet consumers’ requirements in a way that they are fully satisfied. Framing of this paper This paper will evaluate functions of operations management in comparison to the business case of Tesco Plc. Tesco has been adopting best practices of operations managementRead MoreA Formal Report About the Marketing Activities at Tesco:2770 Words   |  12 PagesA formal report about the marketing activities at Tesco: Introduction: Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929, however, over the decades it has evolved to become the market leader within the UK food retail segment. Tesco is among the largest food retailers in the world with revenue in excess of  £54 billion in 2010 and employing over 470,000 people . They operate approximately 4,331 stores in 14 countries around the world. The company operates primarily

Reasons Why Women and Teens Choose Abortion

Operations Management Mcdonald s Marketing Management

Table of Contents Executive Summary 2 Introduction 3 About McDonald’s 4 Process of McDonalds 4 Operations management 5 Operations managers 5 Operation strategy of McDonald’s 5 Pricing strategies of McDonald s 6 Innovation at McDonald s to improve operations and services 7 Inventory management 8 The Just-in-Time (JIT) Approach 9 Just- in-Time (JIT) Approach in McDonald’s 9 Advantages and benefits of JIT approach 10 Capacity management 11 Capacity strategies 11 McDonald s capacity strategy 11 Quality management 12 Quality management strategies 12 McDonald’s quality management 12 Reliability 13 Packaging quality 13 Interior design 14 Quality service abilities 14 Employee training 15 Continuous improvement 15 Customer satisfaction 16†¦show more content†¦About McDonald’s McDonald’s is a leading global food service retailer with more than 35,000 restaurants serving nearly 70 million people across 100 countries every day. It was found in 1940 and it was the first fast food industry in the world market. It has 1.8 million employees and 80% of the restaurants are franchised. The main revenue of McDonald’s is generated from rent, royalties and fees paid by the franchisees. McDonald’s revenue also includes sales done by the company operated restaurants. In 2012 company had annual revenue of $27.5 billion and profits of $5.5 billion. McDonald’s sells hamburgers, cheeseburgers, and chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. McDonalds headquarter is located in Oak Brook, Illinois, United States America (USA). In 1993 McDonald’s sold more than 100 billion hamburgers. In October 2012 monthly sales of McDonald’s fell for the first time in nine years. McDonald’s has its keen interest in attracting its customers by introducing new products or schemes every year. One of the main aims of the McDonald s is standardization. The taste of the product is same in all the areas. McDonald s is very clear about the concept, think global, act local Process of McDonalds McDonald’s manufacturing process is like aShow MoreRelated McDonalds Case Analysis Essay1181 Words   |  5 Pagespatroning one of their restaurants. The case focuses on a specific segment of the McDonalds restaurant chain that was opened in 1996, McDonald?s India. This segment of the restaurant giant had a more specific mission/philosophy to fulfill and had developed a special menu for these Indian customers to take into account their culture and religion. When it was realized that beef extracts were found being used in producing McDonald?s fries, outraged vegetarians and Hindus across the United States and Canda filedRead MoreStudy The Internal Resources, Capabilities, And Activities Of Firms993 Words   |  4 Pageshow that firm is realizing its competitive advantage(s) in the industry through these three factors. This information can then by utilized by the firm itself to continue to build on these competencies and continue to develop them into higher levels of competiti ve advantage. Other firms can exploit this information to imitate or perfect this company’s advantages for itself. Discussion Question 4.2 Conduct a value chain analysis for McDonald s. What are its primary activities? What are its supportRead MoreIntroduction to Franchising1357 Words   |  6 Pagesway to cope with the vast growth of people. This was the period where many franchising giants such as McDonald s, Kentucky Fried Chicken and Wendy s started to get bigger and bigger. What is franchising Franchising is a system for marketing goods or services. A franchisor grant a license to the franchisee to operate a business under the grantor s name and system to market the grantor s product and/or services for a specified period. 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The business will also be compared and contrasted alongside the American fast-food restaurant chain famous for its fried chicken, providing recommendations on how McDonald’s could further improve their business in the area of waste and time management.  Business Background

Edmond Dantes free essay sample

How would a person feel if all they ever loved and cared for was taken away from them at 19-years old? Alexandre Dumas created an amazing fictional novel in 1844. The Count of Monte Cristo is an adventurous book that keeps its readers on their toes. The writer will target the main character in this book. Edmond Dantes was a naive nineteen-year old teenager who had his life set. Dantes’ personality is something a writer would write about. He had an amazing job, fiance, and life. That all came crumbling down when four of his friend, or so he thinks, betrayed him and sent him to prison. Dantes’ strong willing character makes readers want to read more of the book. Dantes has become a loyal, intelligent, and vengeful man who, after being tricked by four selfish men, has planned his plot of revenge. Dantes was only nineteen-years old when his life was taking a tremendous leap. We will write a custom essay sample on Edmond Dantes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He starts off the beginning of the book positioned as the first mate on the Pharaon. The Morrel family was shipowners, which was a family business. Maximilien and Julie Morrel were Monsieur Morrel’s children who were apart of the family. Since Monsieur Morrel was the shipowner of the Pharaon, he was the first person to examine the ship since its cargo is very expensive. Dantes informed him that Captain Leclere died off Civitavecchia and the status on the ship was in good condition. Dantes returned to his duties, while Danglars tried to suck up to the shipowner. Dantes is known to be a man worth trusting and taking charge. While Morrel was watching Dantes preparing to drop anchor, he made a comment to Danglars saying, â€Å"†¦it seems to me a man doesn’t have to be old to do his work well, Danglars. Our friend Edmond there doesn’t look as though he needs advice from anyone. † (Dumas 3). It is implied that Morrel admires Dantes loyalty and speaks to Danglars on account of Dantes. Dantes explains to Morrel that before the death of Captain Leclere, the captain ordered Dantes to deliver a package to Marshal Bertrand. The shipowner understands that all Dantes did was obey the order that was given to him. Morrel knew it was Dantes’ duty, as first mate to take command of the ship. Not only was Dantes a reliable person, but also a man of great intelligence. Dantes was accompanying his betrothal feast, when he was arrested and casted into Chateau d’If prison by his four enemies. He had no clue who turned him in, nor did he know what crime he committed. Dantes meets the crazy priest who introduces himself as Abbe Faria. Dantes realizes how smart and resourceful the priest is with the limited amount of tools he has. Dantes told the priest, â€Å"You must teach me a little of what you know†¦Ã¢â‚¬  (Dumas 59). â€Å"Dantes had a prodigious memory and a quick keen, intelligence† (Dumas 59). The priest agreed to teach Dantes, but he told him that it would take two years for Dantes to learn everything the priest knows. For fourteen years of being in prison Dantes changes from being a naive teenager to an intelligent young man within one year with the help of the priest. The priest became a father to Dantes as well as his mentor. After the death of the priest Dantes had a plan to escape prison by switching out he priests body and putting himself into he body bag. Dantes later found out that the cemetery for the Chateau d’If was the sea. The jailors had an idea that it wasn’t a dead man inside of the bag, but was sure the prisoner was dead since a bomb was tied to his feet. Dantes saw a ship of sailors and swam close enough for them to see him and uttered a cry. Once on the ship the captain asked him who he was. With as much knowledge that Abbe taught Dantes, he knew how to handle this situation, which required using a fake name. In order to succeed in life it is important to plan ahead, analyze, and think of proper ways to handle a situation. The best thing that happened to Dantes in prison was meeting the priest and him teaching Dantes to be intelligent. Dantes had learned so much from the priest that his plot of revenge will be brilliant rather than foolhardy.

The Role of Effective Communication

One of the factors that lead the company to the success is the effective communication. It is important to note that the business in the globalised economy is based on the strong networks between employees and partners; on the understanding of the goal and strategy; on sharing the mutual vision of the course; on the effective cooperation; and on the employees’ motivation and commitment (Dewhurst Fitzpatrick 2007, p. 21).Advertising We will write a custom essay sample on The Role of Effective Communication specifically for you for only $16.05 $11/page Learn More According to Darling and Beebe, successful organisations depend on creating â€Å"shared meanings and mutual interpretations of reality, which facilitate coordinated action† (Darling Beebe 2007, p. 82). In addition, â€Å"humans are able to make sense out of the world and collectively share that sense with others if they have a common symbol system in which to share meaning† (Darling Beebe 2007, p. 82). In this context, the ability to communicate the ideas effectively becomes the priority for the leader. Thus, in the modern world business, an effective communicator can be discussed as more powerful than a strategic leader because the effective communication is a fundament for developing and communicating a working strategy and goals; for the efficient organisation of employees’ actions; and for developing partnerships and attracting stakeholders. Developed skills in communication are important for the leader because of the necessity to share the vision of the strategy with the employees. In this situation, the qualities of an effective communicator are more important than the qualities of a good leader because of the main barrier to the organisation’s progress is the inability of the leader to communicate the goal, vision, and strategy (Mehta, Mehta Mishra 2011, p. 3). The development of the globalised economy led to focusing on the mul ticultural workforce. As a result, communication barriers become more significant, and the possession of the formal power in the organisation cannot guarantee that employees with different cultural and linguistic backgrounds can understand the strategy and share the goals in a manner advantageous for the company. Robbins and Judge state that â€Å"no individual, group, or organisation can exist without sharing meaning among its members† (Robbins Judge 2013, p. 336). Thus, communicating the strategy, a leader as a sender of a message should focus on the effective coding in order to avoid the poor decoding of the message by a receiver (Robbins Judge 2013, p. 338). In this context, an effective communicator should minimise the language barrier, create the comfortable atmosphere, choose words that can be understood clearly and motivate employees without depending on their backgrounds and experiences. The result of such an approach is the clear picture of the strategy necessary to achieve with the focus on cooperation (Neeley Leonardi 2011, p. 38).Advertising Looking for essay on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More This point is important because all the processes in the organisation are realised through communication, and it is necessary for a leader to become sure that his or her communication strategy is effective.  When the strategy, goal, and expected outcomes are clearly and effectively communicated, the next stage is the organisation, coordination, and control of the employees’ actions. Modern organisations choose team-working and projects in order to achieve high results. Communication is extremely important for teams because it influences the result of the process. It is a difficult task to organise the work of the multinational team, but this task is characteristic for the modern business world (Robbins Judge 2013, p. 356). As a result, a good communicator sho uld choose such an approach to the diverse workforce that could guarantee the improvement of cooperation and the increases in productivity. The leaders of the multinational companies working in India state that the problem of differences in cultures and languages is overcome only through the focus on the effective communication, when leaders concentrate on cultural peculiarities, choose correct channels, listen to the employees, value their opinions, and provide the grounded feedbacks (Mehta, Mehta Mishra 2011, p. 7-8). The problem is in the fact that diverse environments and cultures determine the employees’ ability to understand or decode the information communicated by the leader, and a good communicator should pay attention to this fact while carefully choosing words and intonations (Robbins Judge 2013, p. 357). Thus, the effective communication leads to increasing the individual and team’s motivation when the ineffective communication is a first step to developi ng conflicts at the professional or cultural grounds. The effective communication is also important for building relationships with the stakeholders and community. An effective leader while being an effective communicator works to create the image of the company and shares the information with the community focusing on the principles of transparency and dignity. For instance, managers of Marico state that communicating widely and deeply, while using open channels of communication, a leader can build relationships with the community and attract persons interested in the company’s progress because of the focus on honesty in communication (Mehta, Mehta Mishra 2011, p. 7). One of the main communication barriers for organisations is the spread of rumours about the company’s activities, and the focus on Marico’s experience in sharing the information openly as the reaction to rumours can be discussed as an effective communication strategy in the highly competitive bus iness world (Mehta, Mehta Mishra 2011, p. 7; Robbins Judge 2013, p. 344).Advertising We will write a custom essay sample on The Role of Effective Communication specifically for you for only $16.05 $11/page Learn More The similar position is shared by the leaders of Samsung and Nokia who are inclined to state that the effective communication strategy to work with stakeholders is important in order to achieve high results in promoting products and services and in attracting new investors (Mehta, Mehta Mishra 2011, p. 7). This approach is also important in diverse environments, where it is necessary to work with the different public and partners. In this context, multinational companies operating in the global market choose to focus on the role of an effective communicator who will be able to build channels for strong contacts and relationships (Dewhurst Fitzpatrick 2007, p. 21). The choice of such different types of channels as of vertical, lateral, f ormal and informal channels is important because it is essential to choose the channel depending on the goal, audience, and expected results. However, the opponents of the idea that a good communicator is more effective for the organisation than a good leader can state that leadership is the main aspect to be taken into account while discussing the ways to motivate employees and to control the work of the multinational company. The reason is that charismatic leaders, strategic leaders, and transformational leaders are focused on the needs of their employees, and they pay much attention to choosing the approaches to share the ideas and motivate the employees, even when they belong to different cultures (Dewhurst Fitzpatrick 2007, p. 22). Nevertheless, while supposing that leadership is the more significant factor than effective communication, it is important to state that communication strategies, tools, and techniques are used by the leader in order to persuade the employees and co mmunicate the goal (Neeley Leonardi 2011, p. 38). Only an effective communicator can focus on contexts and cultures while working with the diverse workforce. From this point, a good leader should be a good communicator in order to achieve the set aim (Darling Beebe 2007, p. 78). Furthermore, good communication is vital in diverse environments where leadership is based on the level of development of skills in communication. Organisations need leaders who are effective communicators because communication is the basis for organising and coordinating all the processes in the company. Communication is important at all the stages of the organisation’s development, and barriers in communication can prevent the leader from completing the corporate goals effectively.Advertising Looking for essay on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, a good communicator who listens to employees’ ideas, shares the strategies appropriately, and motivates the employees to achieve the higher results is very powerful. In spite of the fact that perfect communication skills are the result of the prolonged experience and practice, the main aspect to pay attention to while communicating is avoidance of communication barriers. An effective communicator should clarify what he expects from employees, he should focus on gender and cultural differences; he should listen to the employees’ ideas and problems; he should balance while choosing different channels in order to achieve the most effective results; and he should be persuasive and honest. Thus, communication is the most effective tool for the leader in the multinational organisation that employs the multicultural workforce. Reference List Darling, J Beebe, S 2007, ‘Effective entrepreneurial communication in organization development’, Organization D evelopment Journal, vol. 25, no. 1, pp. 76-90. Dewhurst, S Fitzpatrick, L 2007, ‘Bringing out the excellent communicator in managers’, Strategic Communication Management, vol. 11, no. 5, pp. 20-28. Mehta, D, Mehta, N Mishra, R 2011, ‘Overcoming recession through effective business communication approaches: a study in Indian scenario’, Oeconomics of Knowledge, vol.  3, no. 2, pp. 2-10. Neeley, T Leonardi, P 2011, ‘Effective managers say the same thing twice (or more)’, Harvard Business Review, vol. 89, no. 5, pp. 38-39. Robbins, S Judge, T 2013, Organizational behavior, Pearson/Prentice Hall, Upper Saddle River. This essay on The Role of Effective Communication was written and submitted by user W1ldPack to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.