Thursday, December 19, 2019

Operations Management Mcdonald s Marketing Management

Table of Contents Executive Summary 2 Introduction 3 About McDonald’s 4 Process of McDonalds 4 Operations management 5 Operations managers 5 Operation strategy of McDonald’s 5 Pricing strategies of McDonald s 6 Innovation at McDonald s to improve operations and services 7 Inventory management 8 The Just-in-Time (JIT) Approach 9 Just- in-Time (JIT) Approach in McDonald’s 9 Advantages and benefits of JIT approach 10 Capacity management 11 Capacity strategies 11 McDonald s capacity strategy 11 Quality management 12 Quality management strategies 12 McDonald’s quality management 12 Reliability 13 Packaging quality 13 Interior design 14 Quality service abilities 14 Employee training 15 Continuous improvement 15 Customer satisfaction 16†¦show more content†¦About McDonald’s McDonald’s is a leading global food service retailer with more than 35,000 restaurants serving nearly 70 million people across 100 countries every day. It was found in 1940 and it was the first fast food industry in the world market. It has 1.8 million employees and 80% of the restaurants are franchised. The main revenue of McDonald’s is generated from rent, royalties and fees paid by the franchisees. McDonald’s revenue also includes sales done by the company operated restaurants. In 2012 company had annual revenue of $27.5 billion and profits of $5.5 billion. McDonald’s sells hamburgers, cheeseburgers, and chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. McDonalds headquarter is located in Oak Brook, Illinois, United States America (USA). In 1993 McDonald’s sold more than 100 billion hamburgers. In October 2012 monthly sales of McDonald’s fell for the first time in nine years. McDonald’s has its keen interest in attracting its customers by introducing new products or schemes every year. One of the main aims of the McDonald s is standardization. The taste of the product is same in all the areas. McDonald s is very clear about the concept, think global, act local Process of McDonalds McDonald’s manufacturing process is like aShow MoreRelated McDonalds Case Analysis Essay1181 Words   |  5 Pagespatroning one of their restaurants. The case focuses on a specific segment of the McDonalds restaurant chain that was opened in 1996, McDonald?s India. This segment of the restaurant giant had a more specific mission/philosophy to fulfill and had developed a special menu for these Indian customers to take into account their culture and religion. When it was realized that beef extracts were found being used in producing McDonald?s fries, outraged vegetarians and Hindus across the United States and Canda filedRead MoreStudy The Internal Resources, Capabilities, And Activities Of Firms993 Words   |  4 Pageshow that firm is realizing its competitive advantage(s) in the industry through these three factors. This information can then by utilized by the firm itself to continue to build on these competencies and continue to develop them into higher levels of competiti ve advantage. Other firms can exploit this information to imitate or perfect this company’s advantages for itself. Discussion Question 4.2 Conduct a value chain analysis for McDonald s. What are its primary activities? What are its supportRead MoreIntroduction to Franchising1357 Words   |  6 Pagesway to cope with the vast growth of people. This was the period where many franchising giants such as McDonald s, Kentucky Fried Chicken and Wendy s started to get bigger and bigger. What is franchising Franchising is a system for marketing goods or services. A franchisor grant a license to the franchisee to operate a business under the grantor s name and system to market the grantor s product and/or services for a specified period. The renewal regulation usually is subjected by the grantorRead MoreCustomer : World s Largest Fast Food Essay1156 Words   |  5 PagesManagement Information Systems CIA Jason Ferrao 1411925 6 BBA (H) A ___________________________________________________________________________ IT Service Provider: HCL Technolgies Customer: World’s largest fast food chain- McDonald’s Location: Illinois, USA Industry: Food Beverage Product: Digital Engagement Platform Digital engagement broadly refers to the act of engaging/interacting with customers and prospective customers or the general public at large, from the pointRead MoreVision And Mission Of Starbucks Essay1235 Words   |  5 PagesHieu Le Columbia Southern University Vision and Mission Statements McDonalds is the largest fast-food chain, which serves more than 160 countries in the world. The firm grew gradually in the last two decades in terms of market shares, revenues, and its franchise restaurants in the United States and worldwide. Furthermore, the fast-food chain believes that its mission and vision statements will provide and demonstrate the firm?s belief, philosophy, culture for its customers and stakeholders in theRead More The Concept of Corporate Social Responsibility Essays1687 Words   |  7 Pagesorganisations are incorporating CSR into their business operations in an effort to be seen acting as good corporate citizens, so what is CSR what is its role in todays organizations? The term CSR refers to a company?s obligation to maximize its positive impact on society, accommodating changing social, market stakeholder pressures in an effort to achieve sustainable economic, social environmental development throughout its operations and activities. CSR puts expectations, continuous improvementRead MoreMcdonalds Expands Of Vietnam : Mcdonalds Essay1221 Words   |  5 PagesRunning head: MCDONALDS EXPANDS TO VIETNAM 1 MCDONALDS EXPANDS TO VIETNAM 6 McDonalds Expands to Vietnam Hieu Le Columbia Southern University Contents Expansion Planning 3 International Business Expansion 3 Regional Trade Agreement 4 Affordable Foreign Taxes 4 Financial and Technological Supports 4 Labor Hiring Methods 5 Advertising Strategies 5 StrategicRead MoreThe Conception Of Operation Management1521 Words   |  7 Pagesabout the conception of operation management, and history of operation management. It also presents the circumstance of New Zealand SMEs and analysis on number of birth and deaths of different business sectors in 2010. At the end of the report, it provides the review of the business in New Zealand by major focus on their needs. In section 1, the report demonstrates the review of literature on the operations management. Among them, it includes what is operations management, explaining the roles andRead MoreImportant Elements For Business Organizations Essay1492 Words   |  6 Pageshuman resources that offer necessary storage, computing, allocating, and communicating necessary information to employees or workers. This definition has resulted in the creation of management information system, which is a form of information systems that s used to provide important information for the management of an enterprise. In other cases, information system is a common term that is used to refer to an organizational department that is responsible for data processing and systems. TheRead MoreMcdonalds Operations Management Essay1145 Words   |  5 Pagesand time in the operation management department of the business. This report will focus on the business, McDonald’s and what practices they have put in place to ensure that they are producing their products efficiently and sustainably. The business will also be compared and contrasted alongside the American fast-food restaurant chain famous for its fried chicken, providing recommendations on how McDonald’s could further improve their business in the area of waste and time management. Business Background

Wednesday, December 11, 2019

Edmond Dantes free essay sample

How would a person feel if all they ever loved and cared for was taken away from them at 19-years old? Alexandre Dumas created an amazing fictional novel in 1844. The Count of Monte Cristo is an adventurous book that keeps its readers on their toes. The writer will target the main character in this book. Edmond Dantes was a naive nineteen-year old teenager who had his life set. Dantes’ personality is something a writer would write about. He had an amazing job, fiance, and life. That all came crumbling down when four of his friend, or so he thinks, betrayed him and sent him to prison. Dantes’ strong willing character makes readers want to read more of the book. Dantes has become a loyal, intelligent, and vengeful man who, after being tricked by four selfish men, has planned his plot of revenge. Dantes was only nineteen-years old when his life was taking a tremendous leap. We will write a custom essay sample on Edmond Dantes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He starts off the beginning of the book positioned as the first mate on the Pharaon. The Morrel family was shipowners, which was a family business. Maximilien and Julie Morrel were Monsieur Morrel’s children who were apart of the family. Since Monsieur Morrel was the shipowner of the Pharaon, he was the first person to examine the ship since its cargo is very expensive. Dantes informed him that Captain Leclere died off Civitavecchia and the status on the ship was in good condition. Dantes returned to his duties, while Danglars tried to suck up to the shipowner. Dantes is known to be a man worth trusting and taking charge. While Morrel was watching Dantes preparing to drop anchor, he made a comment to Danglars saying, â€Å"†¦it seems to me a man doesn’t have to be old to do his work well, Danglars. Our friend Edmond there doesn’t look as though he needs advice from anyone. † (Dumas 3). It is implied that Morrel admires Dantes loyalty and speaks to Danglars on account of Dantes. Dantes explains to Morrel that before the death of Captain Leclere, the captain ordered Dantes to deliver a package to Marshal Bertrand. The shipowner understands that all Dantes did was obey the order that was given to him. Morrel knew it was Dantes’ duty, as first mate to take command of the ship. Not only was Dantes a reliable person, but also a man of great intelligence. Dantes was accompanying his betrothal feast, when he was arrested and casted into Chateau d’If prison by his four enemies. He had no clue who turned him in, nor did he know what crime he committed. Dantes meets the crazy priest who introduces himself as Abbe Faria. Dantes realizes how smart and resourceful the priest is with the limited amount of tools he has. Dantes told the priest, â€Å"You must teach me a little of what you know†¦Ã¢â‚¬  (Dumas 59). â€Å"Dantes had a prodigious memory and a quick keen, intelligence† (Dumas 59). The priest agreed to teach Dantes, but he told him that it would take two years for Dantes to learn everything the priest knows. For fourteen years of being in prison Dantes changes from being a naive teenager to an intelligent young man within one year with the help of the priest. The priest became a father to Dantes as well as his mentor. After the death of the priest Dantes had a plan to escape prison by switching out he priests body and putting himself into he body bag. Dantes later found out that the cemetery for the Chateau d’If was the sea. The jailors had an idea that it wasn’t a dead man inside of the bag, but was sure the prisoner was dead since a bomb was tied to his feet. Dantes saw a ship of sailors and swam close enough for them to see him and uttered a cry. Once on the ship the captain asked him who he was. With as much knowledge that Abbe taught Dantes, he knew how to handle this situation, which required using a fake name. In order to succeed in life it is important to plan ahead, analyze, and think of proper ways to handle a situation. The best thing that happened to Dantes in prison was meeting the priest and him teaching Dantes to be intelligent. Dantes had learned so much from the priest that his plot of revenge will be brilliant rather than foolhardy.

Wednesday, December 4, 2019

The Role of Effective Communication

One of the factors that lead the company to the success is the effective communication. It is important to note that the business in the globalised economy is based on the strong networks between employees and partners; on the understanding of the goal and strategy; on sharing the mutual vision of the course; on the effective cooperation; and on the employees’ motivation and commitment (Dewhurst Fitzpatrick 2007, p. 21).Advertising We will write a custom essay sample on The Role of Effective Communication specifically for you for only $16.05 $11/page Learn More According to Darling and Beebe, successful organisations depend on creating â€Å"shared meanings and mutual interpretations of reality, which facilitate coordinated action† (Darling Beebe 2007, p. 82). In addition, â€Å"humans are able to make sense out of the world and collectively share that sense with others if they have a common symbol system in which to share meaning† (Darling Beebe 2007, p. 82). In this context, the ability to communicate the ideas effectively becomes the priority for the leader. Thus, in the modern world business, an effective communicator can be discussed as more powerful than a strategic leader because the effective communication is a fundament for developing and communicating a working strategy and goals; for the efficient organisation of employees’ actions; and for developing partnerships and attracting stakeholders. Developed skills in communication are important for the leader because of the necessity to share the vision of the strategy with the employees. In this situation, the qualities of an effective communicator are more important than the qualities of a good leader because of the main barrier to the organisation’s progress is the inability of the leader to communicate the goal, vision, and strategy (Mehta, Mehta Mishra 2011, p. 3). The development of the globalised economy led to focusing on the mul ticultural workforce. As a result, communication barriers become more significant, and the possession of the formal power in the organisation cannot guarantee that employees with different cultural and linguistic backgrounds can understand the strategy and share the goals in a manner advantageous for the company. Robbins and Judge state that â€Å"no individual, group, or organisation can exist without sharing meaning among its members† (Robbins Judge 2013, p. 336). Thus, communicating the strategy, a leader as a sender of a message should focus on the effective coding in order to avoid the poor decoding of the message by a receiver (Robbins Judge 2013, p. 338). In this context, an effective communicator should minimise the language barrier, create the comfortable atmosphere, choose words that can be understood clearly and motivate employees without depending on their backgrounds and experiences. The result of such an approach is the clear picture of the strategy necessary to achieve with the focus on cooperation (Neeley Leonardi 2011, p. 38).Advertising Looking for essay on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More This point is important because all the processes in the organisation are realised through communication, and it is necessary for a leader to become sure that his or her communication strategy is effective.  When the strategy, goal, and expected outcomes are clearly and effectively communicated, the next stage is the organisation, coordination, and control of the employees’ actions. Modern organisations choose team-working and projects in order to achieve high results. Communication is extremely important for teams because it influences the result of the process. It is a difficult task to organise the work of the multinational team, but this task is characteristic for the modern business world (Robbins Judge 2013, p. 356). As a result, a good communicator sho uld choose such an approach to the diverse workforce that could guarantee the improvement of cooperation and the increases in productivity. The leaders of the multinational companies working in India state that the problem of differences in cultures and languages is overcome only through the focus on the effective communication, when leaders concentrate on cultural peculiarities, choose correct channels, listen to the employees, value their opinions, and provide the grounded feedbacks (Mehta, Mehta Mishra 2011, p. 7-8). The problem is in the fact that diverse environments and cultures determine the employees’ ability to understand or decode the information communicated by the leader, and a good communicator should pay attention to this fact while carefully choosing words and intonations (Robbins Judge 2013, p. 357). Thus, the effective communication leads to increasing the individual and team’s motivation when the ineffective communication is a first step to developi ng conflicts at the professional or cultural grounds. The effective communication is also important for building relationships with the stakeholders and community. An effective leader while being an effective communicator works to create the image of the company and shares the information with the community focusing on the principles of transparency and dignity. For instance, managers of Marico state that communicating widely and deeply, while using open channels of communication, a leader can build relationships with the community and attract persons interested in the company’s progress because of the focus on honesty in communication (Mehta, Mehta Mishra 2011, p. 7). One of the main communication barriers for organisations is the spread of rumours about the company’s activities, and the focus on Marico’s experience in sharing the information openly as the reaction to rumours can be discussed as an effective communication strategy in the highly competitive bus iness world (Mehta, Mehta Mishra 2011, p. 7; Robbins Judge 2013, p. 344).Advertising We will write a custom essay sample on The Role of Effective Communication specifically for you for only $16.05 $11/page Learn More The similar position is shared by the leaders of Samsung and Nokia who are inclined to state that the effective communication strategy to work with stakeholders is important in order to achieve high results in promoting products and services and in attracting new investors (Mehta, Mehta Mishra 2011, p. 7). This approach is also important in diverse environments, where it is necessary to work with the different public and partners. In this context, multinational companies operating in the global market choose to focus on the role of an effective communicator who will be able to build channels for strong contacts and relationships (Dewhurst Fitzpatrick 2007, p. 21). The choice of such different types of channels as of vertical, lateral, f ormal and informal channels is important because it is essential to choose the channel depending on the goal, audience, and expected results. However, the opponents of the idea that a good communicator is more effective for the organisation than a good leader can state that leadership is the main aspect to be taken into account while discussing the ways to motivate employees and to control the work of the multinational company. The reason is that charismatic leaders, strategic leaders, and transformational leaders are focused on the needs of their employees, and they pay much attention to choosing the approaches to share the ideas and motivate the employees, even when they belong to different cultures (Dewhurst Fitzpatrick 2007, p. 22). Nevertheless, while supposing that leadership is the more significant factor than effective communication, it is important to state that communication strategies, tools, and techniques are used by the leader in order to persuade the employees and co mmunicate the goal (Neeley Leonardi 2011, p. 38). Only an effective communicator can focus on contexts and cultures while working with the diverse workforce. From this point, a good leader should be a good communicator in order to achieve the set aim (Darling Beebe 2007, p. 78). Furthermore, good communication is vital in diverse environments where leadership is based on the level of development of skills in communication. Organisations need leaders who are effective communicators because communication is the basis for organising and coordinating all the processes in the company. Communication is important at all the stages of the organisation’s development, and barriers in communication can prevent the leader from completing the corporate goals effectively.Advertising Looking for essay on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, a good communicator who listens to employees’ ideas, shares the strategies appropriately, and motivates the employees to achieve the higher results is very powerful. In spite of the fact that perfect communication skills are the result of the prolonged experience and practice, the main aspect to pay attention to while communicating is avoidance of communication barriers. An effective communicator should clarify what he expects from employees, he should focus on gender and cultural differences; he should listen to the employees’ ideas and problems; he should balance while choosing different channels in order to achieve the most effective results; and he should be persuasive and honest. Thus, communication is the most effective tool for the leader in the multinational organisation that employs the multicultural workforce. Reference List Darling, J Beebe, S 2007, ‘Effective entrepreneurial communication in organization development’, Organization D evelopment Journal, vol. 25, no. 1, pp. 76-90. Dewhurst, S Fitzpatrick, L 2007, ‘Bringing out the excellent communicator in managers’, Strategic Communication Management, vol. 11, no. 5, pp. 20-28. Mehta, D, Mehta, N Mishra, R 2011, ‘Overcoming recession through effective business communication approaches: a study in Indian scenario’, Oeconomics of Knowledge, vol.  3, no. 2, pp. 2-10. Neeley, T Leonardi, P 2011, ‘Effective managers say the same thing twice (or more)’, Harvard Business Review, vol. 89, no. 5, pp. 38-39. Robbins, S Judge, T 2013, Organizational behavior, Pearson/Prentice Hall, Upper Saddle River. This essay on The Role of Effective Communication was written and submitted by user W1ldPack to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.